The Blog I’d Write If Someone Paid Me
The makes me feel guilty. Every day tens of thousands of people pull up this URL—tune in, if you will—to see if I’ve opined on this or that. And, for the most part, I haven’t.
Failing to meet consumer expectations is not a sound business strategy. A few years back the CEO of Blockbuster Video surveyed the company’s customers and found that, the vast majority of the time, they couldn’t find the video they’d most hoped to rent. Look at Blockbuster now. (Well, Netflix didn’t help.)
The trouble is, the isn’t a business. It’s a net loss, not only in the time it takes to feed its gaping word-count maw, but in the cost of paying for server space. In an average week, I owe three editorial cartoons and a column to my syndicate, two cartoons to freelance clients, and half a book chapter to my publisher—plus whatever random projects (movie pitches, nascent animation schemes, searching for WMDs) I happen to be working on at a given time. If I were starting out now and were, say 24 years old, a blog would be a great way to practice writing and gain attention. Now it’s a distraction from paying work. This is why the best blogs are written by 24-year-olds and pros who get paid by someone.
Today I proffer the kind of stuff I’d talk about if I had the time. After today, well—back to catch as catch can.