Apple rolled out Apple Pay, the latest attempt to convince Americans to replace their credit cards with their smartphones to pay for goods and services. Why would Americans make the switch? A pretty pretty sound.
But It Makes a Neat Sound
Ted Rall
Ted Rall is a syndicated political cartoonist for Andrews McMeel Syndication and WhoWhatWhy.org and Counterpoint. He is a contributor to Centerclip and co-host of "The Final Countdown" talk show on Radio Sputnik. He is a graphic novelist and author of many books of art and prose, and an occasional war correspondent. He is, recently, the author of the graphic novel "2024: Revisited."
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One of the best things about Mexico is that it is a cash economy! 😀
Keep in mind the cosmetic effect as well.
We used to have cashiers who knew that a lemon doesn’t cost $4.99.
“Well, the machine says it’s $4.99.”
We used to have cashiers who could do basic math quickly in their heads. I once gave cashier $10.25 for a $2.17 purchase. She rang it up as $12.25 in error and gave me back $10.08 in change. (Go on. Imagine the cashier’s actions in your head. Take the $10. Drop the quarter. Grab eight cents. Hand the eight cents and the same $10 back to the customer.)
“Well, the machine said it was $10.08 in change.”
Give it a few more years and these machines will become OBLIGATE. There simply won’t be enough people who know how to do math (or to be suspicious of what they’re reading on the printout screen) to keep the businesses from losing a fortune.
My wife, having been schooled in Germany, would ALWAYS blow a cashier’s mind. As an off-the-top-of-the-head example, if her purchases yielded a total of $7.17, she might give the cashier a $10.00 bill and a quarter. They didn’t know how to deal with that without grabbing a separate calculator. 😀
https://www.yahoo.com/tech/why-some-stores-wont-take-apple-pay-and-how-to-punish-101130006119.html Somebody strangle this mook.
Dopamine in the frontal cortex is nice (i e, in the right amounts and places in the frontal cortex) but I can think of other, more interesting ways of stimulating release of that substance…. 😉
Henri