I’m thinking of putting out a collection of my cartoons, along with essays (some of which have never appeared online), dating back over the last eight years or so. But I need your input.
Of the various types of books I do or want to do, there’s one that has become basically impossible to do through a publisher: a collection of cartoons. Cartoonists have more fans than ever, many of whom would buy a cartoon collection if they knew about it, but the book marketplace no longer supports the genre—so publishers don’t want them.
There are several reasons for this. Bookstores have stuck the humor section in dark, dusty corners by the men’s room where serendipitous purchases are unlikely to occur. Book critics, those who haven’t gotten laid off, don’t review cartoon collections anymore. When cartoon collections do get published by the big houses, they wind up a single copy, spine out, in some invisible part of the store, for three to six months, before getting returned. And the cartoonist winds up with zero royalties.
The only way to go is to self-publish, distributing through your website and in person at conventions and other events. But that requires substantial cash outlay for design, layout, printing and distribution.
So here’s the question y’all: If I were to launch a Kickstarter or Indieagogo campaign, could I raise at least $20,000 (of which roughly half would go to direct expenses)? Please post below (a) whether you’d be interested in a book collection and (b) how much, if anything, you’d be willing to contribute. (There would be premiums for various levels, such as books for lower amounts, original art for higher amounts, etc.)
People often tell me they want a collection of cartoons, but then they don’t sell very well, so I need to take your temperature before I start anything.