SYNDICATED COLUMN: The Unpersonning of Generation X

I’ve been disappeared.

Erased from history.

Dropped down the memory hole.

(bye)

If you were born between 1961 and 1976, you no longer exist.

Generation X has been disappeared.

The Soviets altered photos to excise the images of leaders who had fallen out of favor, but communist censors went after individuals.

America’s corporate media is more ambitious. They’re turning 50 million people into unpersons.

The disappearing of Gen X began about a year ago, when major news outlets began reducing living Americans to two generations: the Baby Boomers (born 1946-1960) and their children, the Millennials (born approximately 1977-2004).

(Generational birth years are controversial. Many classify the Boom years between 1946 and 1964, but I agree with the demographers William Strauss and Neil Howe’s assessment — and the novelist Douglas Coupland, who defined the term “Generation X” — that people like me, born from ’61 to ’64, called “the most dysfunctional cohort of the century,” identify with the culture and economic fortunes of Xers, not the Boom.)

The unpersoning of X takes full bloom in “Wooing a New Generation of Museum Patrons,” a March 19, 2014 piece in The New York Times about how museums like the Guggenheim are soliciting money from “a select group of young donors already contributing at a high level.”

Take your gum/joint/food out of your mouth before reading further, lest you gag: “Several hundred Millennials mingled under the soaring atrium of the Guggenheim Museum on Fifth Avenue one recent frigid February night. Weaving around them were black-clad servers bearing silver trays piled high with doughnuts, while a pixieish D.J. spun Daft Punk remixes.”

According to the Times‘ David Gelles (playing the role of Winston Smith): “Across the country, museums large and small are preparing for the eventual passing of the baton from the Baby Boom generation, which for decades has been the lifeblood not only of individual giving but of boardroom leadership. Yet it is far from clear whether the children of Baby Boomers are prepared to replicate the efforts of their parents.”

Gelles’ piece doesn’t contain any reference to Generation X.

Really? Museums don’t give a crap about would-be philanthropists among the millionaires born between 1961 and 1976?

By the way, Xers were into Daft Punk before Millennials were even done being born.

Boomer/Millennial articles that ignore the existence of Xers have become commonplace. Again in The New York Times, Emily Esfahani Smith and Jennifer L. Aaker perform the neat trick of disappearing one-sixth of the country. Their November 30, 2013 op/ed about “Millennial Searchers” for the meaning of life asks about Millennials: “Do we have a lost generation on our hands?”

Substitute “1991” for “2008” and everything Smith and Aaker write could be, and was written about Gen X: “Yet since the Great Recession of 2008, they have been having a hard time. They are facing one of the worst job markets in decades. They are in debt. Many of them are unemployed. The income gap between old and young Americans is widening.”

Even in an essay about humanity’s search for meaning — and about the downward mobility that defines Gen X — there is only room for Boomers and Millennials.

It’s like our crappy economy and low wages and student loan debt never even happened.

“No one’s talkin’ ’bout my generation,” notes columnist M.J. Fine, a Generation Xer. “It’s hard to think of an era in which people ages 34-49 had less social currency.”

Remember the great coming clash over Social Security between Boomers and Xers? We’ve vanished from that narrative too, not just in a thousand words but over the course of a full-length book: “The Next America: Boomers, Millennials, and the Looming Generational Showdown.”

It’s not just The Times. In Sonya Stinson’s frivolous “What Gen Y Can Teach Boomers About Financial Planning” in Forbes, Gen X neither learns nor teaches. Gen X doesn’t exist.

Poof!

I saved the worst for last. Courtesy of a sharp-eyed reader, check out PBS’ Judy Woodruff, defining the generations for a NewsHour interview with the author of “The Next America”:

“I just want to remind everybody what those age groups are, the Millennials 18-33 years old today, Gen X 34-39 today, the Boomers 50 — the big group — 50-68, and the Silent, 69-86.”

In PBS World, Gen X has shrunk. If you’re in your forties, you no longer have a generational home.

Life begins at 40?

More like the empty void of generational purgatory, as far as the Boomer-controlled media is concerned.

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