A Premature Postmortem of the Bernie Sanders Campaign

Establishment media is ridiculing Bernie Sanders for stating some simple truths: establishment media was out to get him, the DNC was out to get him and young voters who support him haven’t been good about showing up at the polls.

But that doesn’t mean that Bernie Sanders didn’t make mistakes. So let’s take a look at those.

No matter what happens between him and Joe Biden, and it isn’t over yet, Sanders deserves credit for some remarkable achievements. In the face of formidable establishmentarian opposition, Jewish, with a speaking manner that is anything but conventional in U.S. politics, relying only on small individual donations and promoting a political agenda many Americans would consider radical, Bernie Sanders currently controls 42% of the Democratic primary vote against a recent sitting vice president. Much of his agenda, including making college affordable, increasing the minimum wage, and improving the healthcare system, has become mainstream Democratic Party policy after many decades during which the party didn’t even pretend to give a damn about normal people. Bernie Sanders is running an issue-based campaign, not one based purely on personality. Even if he loses, historians will mark this election as evidence of the strength of progressive and left-leaning electoral politics.

But he’s not perfect. There are things that he could have/could still do better.

Politics is first and foremost about framing, and Sanders isn’t great at it. “Medicare for All” is meaningless to millions of Americans who have had no contact with Medicare and don’t know anything about it. “Free healthcare” would have been easier to understand and would not have turned off or confused union members who already have decent healthcare plans. “Free college tuition,” on the other hand, tells too little of the story. Sanders’ plan only helps low-income college students but many voters seem to still think that he wanted to use their taxes to help out children of wealthy people. The “Green New Deal” hasn’t been defined or well-publicized beyond the fact that it would be expensive.

Sanders’ plan for student loan forgiveness was also presented in a problematic fashion. Many Americans don’t have college degrees; they wondered, why should we pay for those who do? Many other Americans went to college, took out student loans and then paid them back. Why shouldn’t millennials do the same? There are good answers to those questions: millennial student debt is many factors higher than Generation X and Baby Boomer debt because tuition has skyrocketed at a rate much faster than inflation. Student loan forgiveness would stimulate the economy by freeing up young people to buy cars and homes. People who already paid their loans should have been added as beneficiaries of his plan so that they didn’t feel like suckers due to a simple accident of birthdate. Most importantly, Sanders should not have proposed student loan forgiveness without coupling it to a free college tuition program and/or job retraining program for people who are older and don’t have college degrees or need retraining in order to retool for the 21st century.

Speaking of costs, I found it endlessly frustrating that Bernie Sanders never seemed able to clearly answer the question of how he would pay for his proposals. Generally, he should simply have said: “I’ll take it out of the Pentagon budget.” Maybe this wasn’t true. If it wasn’t true, he should have made it true. Not only is the defense budget bloated, most Americans, including people who favor strong military, know about the $800 toilet seats. I’m not sure why he didn’t bash the military.

He also hasn’t been good about explaining Medicare for All. What he should have said was, everyone is going to pay less for healthcare, so much less, that even though your taxes will go up a bit, you’ll still come out way ahead.  And if you got hit by something catastrophic like cancer, it would all be covered. Instead, he talked about how European countries somehow managed to pay for national healthcare plans. He’s right about that, but Americans have been told that Europeans pay high taxes. He needed to explain in plain language that that would not happen here.

He ignored my advice to own and explain his self-described “democratic socialist” label. He probably assumed that it would be more of a problem in the general election against Donald Trump, but what he underestimated was the Democratic Party’s long history of red bashing as well as the well-established fact that other people will define you if you don’t do it yourself. He should have followed the example of JFK when he gave a speech assuring Americans that he would not take orders from the pope as a Roman Catholic. Sanders should have given a speech entirely about democratic socialism.

Some things, it’s hard to do anything about. A campaign has the candidate that it has with a personality that he or she comes with. Bernie Sanders has an underlying vulnerability and warmth that his tendency to bellow often covered up. The media had a field day portraying him as a guy who likes to yell a lot. This is where something like “The Man from Hope” video that the Bill Clinton for President campaign created would have come in handy. A biographical look at Bernie’s roots in Brooklyn, his childhood struggling in a working-class family and the premature death of his mother due to poor healthcare would have helped to humanize a very human person.

Images of him being manhandled by cops during his participation in the civil rights movement of the early 1960s couldn’t have hurt him with African-American voters who ended up turning out for Joe Biden.

Of course the biggest mistake Sanders made may not have been a mistake at all. He ran inside the Democratic Party. They were never going to let him have the nomination.

He had to know that.
(Ted Rall (Twitter: @tedrall), the political cartoonist, columnist and graphic novelist, is the author of the biography “Bernie.” You can support Ted’s hard-hitting political cartoons and columns and see his work first by sponsoring his work on Patreon.)


  • Damn it, you should have been Bernie’s campaign manager!
    I did see a video from 4 years ago where Mark Ruffalo interviews Bernie in Brooklyn and they talk about his early years. Also in Michael Moore’s podcast he interviewed Jane Sanders which humanized Bernie, plus she mentioned that he doesn’t like to talk about himself. Which is obviously a detriment in this personality-driven style of politics we have.

  • SenatorBleary
    March 11, 2020 12:35 PM

    Are you friends with David Sirota? This column should be forwarded to him and Nina ASAP.

  • alex_the_tired
    March 11, 2020 9:33 PM

    I still have a tiny bit of hope that Biden will implode. Either completely flub the debate or just somehow do that most democrat of all things: screw up a sure thing.
    Just please God, if you exist. Keep unindicted War Criminal Hillary Clinton out of the veep slot. Maybe offer it to Bernie. Cause you know Biden will be wheeled out in six weeks.

  • The Biden campaign*** would do well to cancel the upcoming debate (are there others scheduled after the next?) due to “patriotic” concerns of preventing the spread of COVID-19.

    The only way ole Joe “hey, where you going with those feet in your mouth and that redolent load in your pants” Biden can get through the national party nominating convention is to ALSO cancel the in-person convocation, for the same responsible reason, and do the nomination process “online.”

    This would allow a highly-edited video acceptance speech by ole Joe “hwaygwtfiymatrliyp” Biden … the only way he could possibly keep the delegates observing him try to make a speech in person, being motivated to demand ole Joe “hwaygwtfiymatrliyp” Biden be stripped of his nomination and the process be repeated without him among the candidates.

    A few days later would come the somber reports from the main stream media that ole Joe “hwaygwtfiymatrliyp” Biden would have to be permanenetly committed to a psychiatric hospital for a “totally unexpected and tragic” mental breakdown.

    Then, GUESS WHO !!!???!!! takes over the campaign !!!!

    Presumably His Hairness (aka “Trump”) will be convinced, if not blackmailed, by RTP© (i.e. Rootin’ Tootin’ Putin’) to also cancel the November general election due to concerns about COVID-19.
    *** Note: NOT ole Joe “hwaygwtfiymatrliyp” Biden, himself, who has a hard time distinguishing shit from shinola (and from potential voters) at this point.

  • Much of his agenda, including making college affordable, increasing the minimum wage, and improving the healthcare system, has become mainstream Democratic Party policy after many decades during which the party didn’t even pretend to give a damn about normal people.

    So now that that party is «pretending», Ted, the «left» has won a great victory ?…


  • Ted, I share all your concerns and agree with you analysis. I wonder if Bernie cares more about pushing the progressive goals, which he has done throughout his career, than winning the campaign. He did take a lot of satisfaction to gains they made in the 2016 Dem’s party platform.

    I emailed his campaign to focus now on “leadership”. Aside from the policies, why would Bernie be a good president? Maybe he wouldn’t. Maybe he would rather continue as a Senator. Maybe he just likes campaigning but doesn’t want the job.

    In any case, Bernie has done the country a favor by hammering away at the goals that most Americans actually support; and that the country really needs. Biden is the candidate of the DNC that is dead set on keeping the status quo. I tend to think they are ok with a Trump win. The DNC gets their checks either way.