Graying, Gen X and Generational Leapfrog

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            Youth culture lives. But some women are aging against the machine.

            It means more than you think.

            Girls can go gray as young as age 13. Teens who go prematurely silver are abandoning what would have been the standard shame-based response of the past, racing to buy hair dye. Now gray-haired teens and twentysomethings are joining their black- and red-haired, blonde and brunette brethren—and what would have prompted stares a decade ago suddenly seems normal.

Letting natural silver and gray grow out predated the pandemic by several years, but what Glamour calls “the gray-hair revolution” exploded during the 2020 lockdown. “I do remember just feeling like that was a silly thing to be concerned about right now,” a 39-year-old Texas woman who’d previously dyed her mane every three weeks told The Washington Post. Countless women dye so often that they can’t imagine what natural would look like. “The curiosity took over. I think one of the things that has surprised me is that I actually like it.”

            Inspired by the decade-long trend, Millennial women in their 20s and 30s who haven’t yet gone naturally gray have also adopted the “granny gray” look. In Manhattan, where I live, gray-haired young women are so commonplace that no one gives them a second glance. Ironically, these hairstyle Benjamin Buttons are using toxic chemicals to achieve a natural look.

            Now the “grannycore” dress is all the rage. (Synonyms include grandma chic and an offense to the English language, grandmillennial.)

            Anti-style has become high style. Young urban professionals are paying top dollar for long shapeless floral print dresses with prints reminiscent of a 1930s feed bag. Dorothea Lange meets Saks.

            You don’t need a doctorate in cultural psychology to suss out the nostalgic impulse here. COVID-19 prompted numerous people to rethink their priorities, to opt out of the rat race. Millions are dropping out of the workforce; a job fair held at the Denver airport that expected 5,000 applicants only got 100. Millions more have moved from big cities to the countryside and there’s no sign they’re ever going back. College applications are way down, a trend driven by young men who fear graduating with a massive burden of student loan debt. Craving simplicity and comfort while saying goodbye to an increasingly cruel world, Americans want to get back to basics.

            Old feels basic.

            Of course, fashion is window dressing. Sure, you want to look like grandma. But would you hire her?

Silicon Valley, its major employers disproportionately populated by young CEOs, continues to maintain ageism as one of its core religious values. Discrimination against workers over age 35 is so rampant that an ad expressing a different sentiment made national news. “Unlike Silicon Valley, we do not discriminate based on age,” read an August listing for a senior software developer by a Chicago-based startup. “Experience matters. We hire old people. (And young people, too.)”

On the other hand, you might date grandma. 90% of men say they’d date someone ten years older or more.

            Whether we’re paranoid or clearly recognizing objective truth, those of us in that Gen X never-sweet-at-any-age demographic spot suspect that Millennials aren’t merely ignoring us—we’re used to that—but are actively plotting our demise. If you’re over 40 these days, mass media doesn’t bother to cover the book you wrote, the band you sing for or the stuff you like to buy. This desire to look old, really old, significantly older than me at 58, serves as a can’t-look-away reminder that generational politics isn’t just personal, it’s familial.

Millennials are mimicking granny fashions. Who are grannies now? Not Gen Xers 15 or 20 years older than them. Today’s grannies are Baby Boomers—Millennials’ parents. It’s another example of “generational leapfrog,” the cultural phenomenon of memory-holing a generation by making whatever is cool, desirable, profitable, etc. the provenance of those who are younger and older—just not you.

Gen Xers have been generationally leapfrogged throughout their lives. They’ve never had and never will have a president of their own. They’ve never been the right age to appeal to employers who were always looking for older folks to be bosses and younger ones for entry-level positions. Their cultural icons are routinely snubbed and marginalized by cultural gatekeepers.

Now that Xers are middle-age, it’s cool to be old or to look old. Take this to the bank: once Gen X enters the real over-65 gray zone, calls to eliminate/privatize Social Security will return and mocking the elderly will again become de rigueur. No one will want to look, much less be, old.

(Ted Rall (Twitter: @tedrall), the political cartoonist, columnist and graphic novelist, is the author of a new graphic novel about a journalist gone bad, “The Stringer.” Order one today. You can support Ted’s hard-hitting political cartoons and columns and see his work first by sponsoring his work on Patreon.)

 

 

Time To Go: Please, Boomers, Just Retire Already!

Originally published by Breaking Modern:

It’s too bad, but Baby Boomers continue to belie generational stereotypes. In a recent survey, they overwhelmingly say they either feel too healthy or too financially insecure to retire at the normal age 65. Even to the bitter end, they continue to overshadow Generation Xers and Millennials who need them to step aside gracefully and make room for them.

Sardonic to the End

A Look Back at the Looks Back

It began with the March on Washington, or more precisely the 50th anniversary thereof: the 50th anniversary of the 1960s. Because Baby Boomers control the media, get ready for a decade of 50th anniversaries.

SYNDICATED COLUMN: The Unpersonning of Generation X

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I’ve been disappeared.

Erased from history.

Dropped down the memory hole.

(bye)

If you were born between 1961 and 1976, you no longer exist.

Generation X has been disappeared.

The Soviets altered photos to excise the images of leaders who had fallen out of favor, but communist censors went after individuals.

America’s corporate media is more ambitious. They’re turning 50 million people into unpersons.

The disappearing of Gen X began about a year ago, when major news outlets began reducing living Americans to two generations: the Baby Boomers (born 1946-1960) and their children, the Millennials (born approximately 1977-2004).

(Generational birth years are controversial. Many classify the Boom years between 1946 and 1964, but I agree with the demographers William Strauss and Neil Howe’s assessment — and the novelist Douglas Coupland, who defined the term “Generation X” — that people like me, born from ’61 to ’64, called “the most dysfunctional cohort of the century,” identify with the culture and economic fortunes of Xers, not the Boom.)

The unpersoning of X takes full bloom in “Wooing a New Generation of Museum Patrons,” a March 19, 2014 piece in The New York Times about how museums like the Guggenheim are soliciting money from “a select group of young donors already contributing at a high level.”

Take your gum/joint/food out of your mouth before reading further, lest you gag: “Several hundred Millennials mingled under the soaring atrium of the Guggenheim Museum on Fifth Avenue one recent frigid February night. Weaving around them were black-clad servers bearing silver trays piled high with doughnuts, while a pixieish D.J. spun Daft Punk remixes.”

According to the Times‘ David Gelles (playing the role of Winston Smith): “Across the country, museums large and small are preparing for the eventual passing of the baton from the Baby Boom generation, which for decades has been the lifeblood not only of individual giving but of boardroom leadership. Yet it is far from clear whether the children of Baby Boomers are prepared to replicate the efforts of their parents.”

Gelles’ piece doesn’t contain any reference to Generation X.

Really? Museums don’t give a crap about would-be philanthropists among the millionaires born between 1961 and 1976?

By the way, Xers were into Daft Punk before Millennials were even done being born.

Boomer/Millennial articles that ignore the existence of Xers have become commonplace. Again in The New York Times, Emily Esfahani Smith and Jennifer L. Aaker perform the neat trick of disappearing one-sixth of the country. Their November 30, 2013 op/ed about “Millennial Searchers” for the meaning of life asks about Millennials: “Do we have a lost generation on our hands?”

Substitute “1991” for “2008” and everything Smith and Aaker write could be, and was written about Gen X: “Yet since the Great Recession of 2008, they have been having a hard time. They are facing one of the worst job markets in decades. They are in debt. Many of them are unemployed. The income gap between old and young Americans is widening.”

Even in an essay about humanity’s search for meaning — and about the downward mobility that defines Gen X — there is only room for Boomers and Millennials.

It’s like our crappy economy and low wages and student loan debt never even happened.

“No one’s talkin’ ’bout my generation,” notes columnist M.J. Fine, a Generation Xer. “It’s hard to think of an era in which people ages 34-49 had less social currency.”

Remember the great coming clash over Social Security between Boomers and Xers? We’ve vanished from that narrative too, not just in a thousand words but over the course of a full-length book: “The Next America: Boomers, Millennials, and the Looming Generational Showdown.”

It’s not just The Times. In Sonya Stinson’s frivolousWhat Gen Y Can Teach Boomers About Financial Planning” in Forbes, Gen X neither learns nor teaches. Gen X doesn’t exist.

Poof!

I saved the worst for last. Courtesy of a sharp-eyed reader, check out PBS’ Judy Woodruff, defining the generations for a NewsHour interview with the author of “The Next America”:

I just want to remind everybody what those age groups are, the Millennials 18-33 years old today, Gen X 34-39 today, the Boomers 50 — the big group — 50-68, and the Silent, 69-86.

In PBS World, Gen X has shrunk. If you’re in your forties, you no longer have a generational home.

Life begins at 40?

More like the empty void of generational purgatory, as far as the Boomer-controlled media is concerned.

(Support independent journalism and political commentary. Subscribe to Ted Rall at Beacon.)

COPYRIGHT 2014 TED RALL, DISTRIBUTED BY CREATORS.COM

Cheaper Than Riot Cops

After the state of Colorado rolled out legalized marijuana, other states are considering following suit. Now, for the first time, intelligent people are questioning whether pot is truly as universally harmless as advocates often argue.

JFK RIP

JFK was assassinated 50 years ago today. And I was there! Gather near, cartoon readers, and revel in the thrilling account of what I was doing at the time.

Worked for Dems

Demographics are changing. Angry old white men are dying. Since they were the base of the Republican Party and younger voters tend to be more liberal on social and other issues, how should the Republican Party adapt? Party stalwarts worry that the GOP might sell out its long-held cherished principles just in order to win elections. On the other hand, the Democrats did that years ago.

SYNDICATED COLUMN: Satire – The Revolution Will Be Digitized

This Time: Three Douches To Watch Out For

It sounds like the lede of another breathless Dot-Com Bubble 3.0 puff piece by David Carr.

Three douchebags hook up at a café-cum-gallery-cum-hacketeria in a section of Brooklyn so hip that hipsters can’t find it on an app. Eight minutes later, they’ve banged out a business plan. What for, they can’t say. All they know is, it’ll be wicked awesome sweet. They send out a few emails; before you can type 140 characters they’ve lined up $28 million in seed capital. (There’s also out-of-school chatter about off-the-book rubles. Whatever.)

Now everyone’s talking about Douchenet.

Not you. You’re not talking about Douchenet. No one you know is talking about Douchenet.

By “everybody,” we don’t mean “everybody.” We don’t even mean “a large number of people.” We mean “everyone who matters.” Which most assuredly doesn’t include you. Or, really, hardly anyone at all.

So.

What exactly is Douchenet? Who knows? Who cares? The point of a piece like this one isn’t to tell you what’s going on. The point is to blow some free publicity the way of well-connected 26-year-old friends of people who matter to people who matter. (Not. You.) Twenty-six-year-olds whose business ideas are obviously utter horsecrap, are clearly doomed to failure, but not before they walk away with even more cash, raised from unwashed small-time rube wannabe playas. That’s the point of a piece like this.

That, and to make you feel miserable.

You poor, stupid, underemployed schmuck. A schmuck who will never, ever come anywhere near millions and millions of dollars. No matter how hard or long you toil.

Id.

iot.

At first (and OK, 17th) glance, last week’s Facebook IPO looks like a fiasco. Federal investigators are looking into charges that Morgan Stanley knowingly set the share price too high in order to inflate its underwriting fees, leaving unsophisticated stock buyers holding the bag for an 18 percent plunge of a $16 billion offering. But that’s only half the picture.

Sure, millions of people lost their hard-earned savings. But three douchebags are rocking out.

Which is what matters.

Mark Miron, 26, got paid in Facebook shares for watching Mark Zuckerberg’s cat one summer. As of last week, he was worth $200 million. But he’s more than just another smug, Silicon Valley wanker with rich parents, who likes to wear blue shirts with white collars, and is smart enough not to let his friend’s friend’s cat die. I mean, he is that. But there’s other stuff too. Like, he made a name for himself at Google when he agreed with some other entitled kids-of-Boomers that having illustrators design the search engine’s front page for free (i.e. “exposure”) was a cool idea. (By “cool,” we mean cheap, cynical and exploitative.) Can you say moxie?

Marc Parker, 26, started out at Facebook.co.uk, where he came up with the idea to model the British version of the site after its American parent, down to using the same language. “I love the blue hyperlinks. The white background. So American. And yet so British.” Eager to be promoted from a prat or a git to a full-fledged douchebag, Parker moved to Palo Alto, California in order to relinquish first his British, then his American citizenship in order to avoid paying taxes on the £200 million he earned from the IPO.

Jeff Mark, 26, drifted from PayPal to Facebook to MySpace to Compuserve to Netscape back to Compuserve. (Though closed, he somehow managed to collect €200 million from the latter.)

The three men became inseparable—and insufferable—after a chance encounter at Bi-Nary, a macrobiotic air bar that caters to sexually indiscriminate coders on the edge of the foothills near the section of the Google campus where they test attack drones for corporations.

It was during a sex tour of the Bushwick section of Brooklyn that the three douches conceived Douchenet. “We were talking about how, even though douches run just about everything in multimedia, until recently there weren’t the authoring tools and the bandwidth and/or the tablet platform for douches to hook up to do douchey things,” said Miron.

“Yeah,” agreed Parker and Mark.

I reached out to (that’s e-talk for “called”) Margot Jefferson, an analyst at D-Freak, a firm that tracks douchebaggery. “Douches account for 33 percent of start-ups, which account for 82 percent of investor fleecing, which amounts to 126 percent of economic activity in the United States,” points out Jefferson. “So the ability to connect douches across digital platforms using digital things is a game changer,” she confirms.

Given the power and the track record of these remarkable entrepreneurs, Douchenet is a story about power, wealth, journalism—and yes, wealth and power—worth watching. Marc Miron, for example, wrote that article that appeared in Wired that time. And Parker’s dad is just ridiculously rich, so we know he’s smart. Douchenet brings to mind Wingnutnet, a website you’ve never heard of because it doesn’t exist, yet which I’ve been writing about forever, by which I mean 2011.

Sometime this summer, Android will release a free version of Douchenet, so people who sign up can begin registering their personal financial information for distribution to trusted sites in Belarus. Using the so-called “freemium” model, Douchenet will charge fees for actual features, like the ability to create an “avatar” that could be sold by Farmville, which would pay a fraction of a fractile of a percent back to the original user, i.e. Douchenet.

In a live Tweetathon, Mark said he was drawn to Douchenet less by the idea than by the people who came up with it. “When you make an investment, you are betting on the team more than the idea,” he said. “If the idea is wrong, but the team is right, they will figure it out.”

“Who knows where this will end up?” he added between tokes on a clove bong.

(Ted Rall’s next book is “The Book of Obama: How We Went From Hope and Change to the Age of Revolt,” out May 29. His website is tedrall.com.)

SYNDICATED COLUMN: Ah, To Be Young And In Hate

America’s New Radicals Attack a System That Ignores Them

“Enraged young people,” The New York Times worries aloud, are kicking off the dust of phony democracy, in which “the job of a citizen was limited to occasional trips to the polling places to vote” while decision-making remains in the claws of a rarified elite of overpaid corporate executives and their corrupt pet politicians.

“From South Asia to the heartland of Europe and now even to Wall Street,” the paper continues, “these protesters share something else: wariness, even contempt, toward traditional politicians and the democratic political process they preside over. They are taking to the streets, in part, because they have little faith in the ballot box.”

The rage of the young is real. It is justified. It is just beginning to play out.

The political class thinks it can ignore the people it purports to represent. They’re right–but not forever. A reckoning is at hand. Forty years of elections without politics will cost them.

Americans’ pent-up demand for a forum to express their disgust is so vast that they are embracing slapdash movements like Occupy Wall Street, which reverses the traditional tactic of organizing for a demonstration. People are protesting first, then organizing, then coming up with demands. They have no other choice. With no organized Left in the U.S., disaffected people are being forced to build resistance from the ground up.

Who can blame young adults for rejecting the system? The political issue people care most about–jobs and the economy–prompts no real action from the political elite. Even their lip service is half-assed. Liberals know “green jobs” can’t replace 14 million lost jobs; conservatives aren’t stupid enough to think tax cuts for the rich will help them pay this month’s bills.

The politicians’ only real action is counterproductive; austerity and bank bailouts that hurt the economy. Is the government evil or incompetent? Does it matter?

Here in the United States, no one should be surprised that young adults are among the nation’s angriest and most alienated citizens. No other group has been as systematically ignored by the mainstream political class as the young. What’s shocking is that it took so long for them to take to the streets.

Every other age groups get government benefits. The elderly get a prescription drug plan. Even Republicans who want to slash Medicaid and Medicare take pains to promise seniors that their benefits will be grandfathered in. Kids get taken care of too. They get free public education. ObamaCare’s first step was to facilitate coverage for children under 18.

Young adults get debt.

The troubles of young adults get no play in Washington. Pundits don’t bother to debate issues that concerns people in their 20s and 30s. Recent college graduates, staggering under soaring student loan debt, are getting crushed by 80 percent unemployment–and no one even pretends to care. Young Americans tell pollsters that their top concerns are divorce, which leaves kids impoverished, and global warming. Like jobs, these issues aren’t on anyone’s agenda.

This pot has been boiling for decades.

In 1996 I published “Revenge of the Latchkey Kids,” a manifesto decrying the political system’s neglect and exploitation of Generation X, my age cohort, which followed the Baby Boomers.

We were in our 20s and low 30s at the time.

Un- and underemployment, the insanity of a job market that requires kids to take out mortgage-sized loans to attend college just to be considered for a low-paid entry-level gig in a cube farm, the financial and emotional toll of disintegrating families, and our fear that the natural world was being destroyed left many of my peers feeling resentful and left out–like arriving at a party after the last beer was gone.

Today the oldest Gen Xers are turning 50. Life will always be harder for us than it was for the Boomers. If I had to write “Latchkey Kids” for today’s recent college grads, it would be bleaker still. Today’s kids–demographers call them Gen Y–have it significantly worse than we did.

Like us, today’s young adults get no play from the politicians.

The debts of today’s Gen Yers are bigger ($26,000 in average student loans, up from $10,000 in 1985). Their incomes are smaller. Their sense of betrayal, having gone all in for Obama, is deeper.

Young adults turned out big for Obama in 2008, but he didn’t deliver for them. They noticed: The One’s approval rating has plunged from 75 percent among voters ages 18-29 when he took office in January 2009 to 45 percent in September.

Politicians like Obama ignore young adults, especially those with college degrees, at their–and the system’s–peril. Now, however, more is at stake than Obama and the Democrats’ 2012 election prospects. The entire economic, social and political order faces collapse; young people may choose revolution rather than accept a life of poverty in a state dedicated only to feeding the bank accounts of the superrich.

As Crane Brinton pointed out in his seminal book “The Anatomy of Revolution,” an important predictor of revolution is downward mobility among strivers, young adults whose education and ambition would traditionally have led to a brighter future.

In February Martin Wolf theorized in The Financial Times that the Arab Spring rebellions in Egypt and Tunisia owed their success to demographics; those countries have more young people than old ones. On the other hand “middle-aged and elderly rig political and economic life for their benefit in the U.K. [he could also have said the U.S.]: hence the way in which policies on housing or education finance are weighted against the young.”

Right here and right now, though, the young and the old are on the same side. Though the young are getting screwed the hardest, almost everyone else is getting screwed too. And with 80 percent unemployment, the young have a lot of free time to rise up.

(Ted Rall is the author of “The Anti-American Manifesto.” His website is tedrall.com.)

COPYRIGHT 2011 TED RALL

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