Tag Archives: economist

Long Form Long Form Long Form! is the Future of Print Journalism

Image result for battered newspaper box Journalism is in trouble. Writers of articles pointing this out typically argue that this is really bad for democracy or America or whatever. Anyone who disagrees is too stupid to read this so I won’t bother to repeat this obviousness. Such writers also point out contemporaneous evidence of the media apocalypse; here are the three I came across this week.

1. 1,800 local newspapers have gone out of business in the last 15 years. Since print newspapers generate nine out of ten stories that appear on radio, TV and online, that’s a big loss.

2. The New Orleans Times-Picayune has closed. This is notable because it’s the first time in memory that a major city’s single major daily (OK, thrice weekly in recent years) has vanished. Its smaller Baton Rouge-based competitor remains but now it’s easy to imagine a real city having no daily paper whatsoever.

3. The influential and notably right-before-anyone-else investor Warren Buffett used to believe in newspapers enough that he bought some. No more. Now he says the only viable print papers are the national megapapers The New York Times, Washington Post and Wall Street Journal. (Disclosure: I write op-eds for the Journal.)

At the same time, the Mueller Report was a bestselling book.

A print book.

Note: you can read it for free online.

Why would anyone pay for the Mueller Report? For the same reason they paid to read the 9/11 Commission Report and the Starr Report about Bill Clinton, two other public documents freely available on the Internet that became bestsellers in print form. Which happens to be the same reason magazines like The New Yorker and The Economist make a profit while many others are tanking. It’s also why the Sunday edition of The New York Times does well.

Long stuff is easier to read in print.

Many readers read the Mueller Report on their electronic devices. As evidenced by the success of the book version, however, a lot of people are willing to pay money to avoid the eye and neck strain of peering and craning at a comparatively low-resolution screen—while retaining less of what they read—for more than 400 pages. And that is the future of print journalism.

In the 1970s the weekly news magazines Time, Newsweek and U.S. News & World Report ran long-form analysis of the stories that had been reported the previous week by daily newspapers. Reporters at the newsweeklies dug deep, unearthed new details and told you what it all meant and why it mattered. They were giants, read by tens of millions of Americans.

Beginning with the rise of the Web in the 1990s, the newsweeklies lost their way. Editors thought the Internet proved that our attention spans were shortening so they slashed word counts. Stories got shorter. There were fewer of them too. So people stopped reading them. Why pay for the same content they could get free online, and sooner? Newsweek basically went out of business. U.S. News is online only. Once the cornerstone of Henry Luce’s empire, Time subsists.

The New Yorker and The Economist are prospering because they doubled down on their commitment to detailed long-form journalism about ongoing issues. Graphically they contain no evidence that the Web ever existed. They carry words, lots and lots of them, occasionally punctuated by hand-drawn illustrations. Some articles weigh in at 5,000, even 10,000 words. These publications don’t break news—they can’t. They deep dive.

You already know what happened. Long-form analysis tells you what it means.

Long form, long form, long form. Long form is the future!

Old formats endure because new ones can’t replace desirable functions. Despite expert predictions TV didn’t kill radio because you can’t watch TV while you drive or clean the house. Print is perfect for long-form publishing because many people prefer flipping pages to scrolling. And it’s easier on your eyes.

The future of print—which, digihype aside, is still where the money is to be made—is analogous to the 1970s, when people read daily papers for breaking news and news magazines for long-form analysis. When news breaks we’ll read about it online, on our devices. A new generation of print outlets will supply after-the-fact analysis that go on for thousands of words, along with comix journalism and complicated charts that require days (rather than minutes or hours) to research, compile and edit.

Newspapers, Buffett said, “haven’t figured out a way to make the digital model complement the print model.” It would be nice to suggest that he is mistaken, that beleaguered newspapers will finally pivot to long form, perhaps replacing their current seven-day runs with a single beefy weekend edition. Unfortunately, he’s right.

Newspapers have never been managed by people with less vision. They’ve fired the experienced out-of-the-box thinkers on their staffs in favor of underpaid Millennials who think they can guilt readers into subscribing the way NPR does during their pledge drives. Listeners support NPR because it offers unique content, not because listeners would feel guilty if it went under. Newspapers ought to have figured out long ago that no one will pay for the same exact news that they read yesterday, for free, on their phones.

“Creative destruction” will erase the dinosaurs. In their place will arise a new generation of print outlets dedicated to long-form analysis and commentary.

(Ted Rall, the cartoonist, columnist and graphic novelist, is the author of “Francis: The People’s Pope.” You can support Ted’s hard-hitting political cartoons and columns and see his work first by sponsoring his work on Patreon.)

 

SYNDICATED COLUMN: How I’d Spend My Powerball Winnings

Musings of a Wannabe Newspaper Warlord

Asked how they’d spend the $293.7 million they won in November’s record Powerball lottery, a Missouri couple told reporters they planned to buy a Camaro. They plan to travel to China. They might adopt a second daughter. They’ll up their grandkids’ college tuition. OK, so that leaves $293.6 million.

They obviously have absolutely no idea how much money $293.7 million is.

Mark and Cindy Hill seem like an average couple in their early 50s. Working class. Salt of the earth.

But man, what a waste of money to give all that loot to them! $200,000 would have been more than enough to change their lives. Not really knowing what to do with such a massive sum, the Hills will likely waste most of it on America’s self-perpetuating charity industry, which says that spending up to 35% of donor money on six-figure executive salaries and other luxuries is perfectly acceptable.

It is, of course, the Hills’ quarter-billion-plus to spend/squander. Not mine. I get it; I grew up under capitalism.

Let’s get something straight. I’m not jealous. I can’t envy the Hills because there is no way I could have won. This is because I don’t buy tickets. Whether I play or not, I figure the odds of winning are basically the same.

However, I do know how I’d spend their money.

Like the Hills, I’m a Midwest boy without fancy tastes. I’d pay off my mortgage and credit cards. My mom loves the beach; I’d buy her a house over the ocean. My car is eight years old; I’d buy one of those new Challengers.

Which would leave me $293.4 million.

Lottery winners always talk about helping their families. What about their friends? I have friends whose lives would be instantly transformed by $5 million checks. Brilliant cartoonists who could quit grueling day jobs and focus on developing their careers. Ailing writers who could finally get medical care for chronic conditions. Aspiring entrepreneurs who could capitalize their great ideas. People who are stressed out because work is scarce or nonexistent and are having trouble making ends meet. I have a couple dozen of friends like that. Helping them out would cost me about $100 million. Money well spent.

I want to help transform the media. That’s my big dream. Unfortunately, I will never realize it because I don’t have access to the kind of capital necessary.

The disintegration of print newspapers and the failure/refusal of digital media to deeply invest in serious journalism and smart commentary and satire is making Americans stupider, allowing evil corporations and corrupt, lazy politicians to thrive.

Warren Buffett is a smart man, picking up newspapers at rock-bottom prices. Personally, I’d buy The Los Angeles Times now that its parent, the Tribune Company, has emerged from bankruptcy. Experts guesstimate you could pick the Times for $185 million or less.

(Full disclosure: I draw cartoons for the Times.)

Aside from the fun of running a major metropolitan daily newspaper—12 pages of full-color comics!  Hire a kick-ass investigative reporter to infiltrate government for a year or two and then cough up all the dirty secrets! Create an editorial page that runs no one to the right of Mao Tse-Tung!—I think the Times would be a fab investment.

People say newspapers are dying. Specific companies are hurting, many are dying, but the dead tree form is here to stay. They said radio was dead after TV came along, but radio is bigger today than ever. TV killed old-timey radio—plays, variety shows. New formats—album-oriented rock, news talk—emerged. Old-fashioned fat lazy newspapers basically minting money from gigantic office towers in the centers of major cities are on the ropes, but as long as print can do something that digital can’t, it will survive and thrive. TV can’t replace radio because you can’t (or at least shouldn’t) watch TV while you drive. Similarly, an iPad or a Kindle can’t replace a print newspaper’s awesome disposability, portability and—an advantage that people are just starting to become aware of—memory retention.

Print magazines and newspapers will get their groove back when they understand what they are for. The Internet is for short updates. The Web and apps tell you what happened and who won the game. Print is for long-form analysis. Print tells you why you should care about what happened, walks you through how the game was won and how the season is shaping up.

We need serious analysis. But no one wants to read 15,000 words on a smartphone.

These days, the clueless barons of print are screwing up big time; Tina Brown just closed Newsweek after using the glossy to try to out-Internet the Internet with full-page photographs, vacuous “charticles,” and more lists than you can shake a Daily Beast at. The publications that are doing okay are those that are embracing in-depth feature stories, like the Economist and Vanity Fair. Publishers are going to figure out that that the destiny of print is more, longer, smarter, edgier content.

The future of newspapers in the United States will look a lot like Europe, where nations have a few big national newspapers, each of which serves a particular political orientation or interest, like sports or finance, and individual communities are served by hyperlocal outlets and, possibly, regional ones that would go to, for example, people in the Southwest.

We already have a few big national newspapers. USA Today was first, but it lost its way before it found one. The New York Times is our big national paper of news and high culture. The Wall Street Journal, of course, is the national paper of finance. (Under Rupert Murdoch, the Journal is muscling in on the Times’s territory.) The Washington Post should be the big national political paper, but its management doesn’t get it, so there’s an opening there. Anyway, there should be a big national newspaper focused on entertainment—video games, film, music, I’d also include books—and the logical candidate is the Los Angeles Times. They have the contacts, the location, and the brand recognition to pull it off. What they need is for someone to point them in the right direction.

Imagine if it worked! Not only would you make a killing, you’d establish a template to revive American journalism. Don’t forget, over 90% of all news stories originate in newspapers.

Which would leave me with about $8 million. Call me the man who would be king minus the panache of Sean Connery, but the salary of a soldier in the Afghan national army is about $2000 a year. The Taliban pay closer to $4000. So I could hire 2000 badass Afghan mercenaries for a year for my spare Powerball change and take over a province or two after the U.S. pullout and the civil war heats up. I’m not exactly sure whom we’d fight. Maybe Turkmenistan because, well, why not? Perhaps we’d just sit in the Hindu Kush and shoot at pictures of Arianna Huffington while reading back issues of the Los Angeles Times. I’ve always wanted to test-fire an RPG.

I may never win a Pulitzer, but no one can ever take having been a cartoonist-columnist-newspaper-baron-warlord away from you.

(Ted Rall is the author of “The Book of Obama: How We Went From Hope and Change to the Age of Revolt.” His website is tedrall.com.)

COPYRIGHT 2012 TED RALL