I had really enjoyed my brief tenure at MSNBC’s Lean Forward blog. Good audience, nice venue. Sadly, it’s over now; last week’s column will be my last for them. From now on their blogs will be written by their on-air talent. I assume it’s a combination of cost savings and integration; why promote writers who aren’t bringing in on-air revenue? I dunno.
I have to look at my weekly column to see if it’s worth continuing. The client list has steadily fallen for the last ten years—a reflection of the state of print media—so even though more people read it online than ever before, it has never paid as little. The revenue is back to 1995 levels.
I honestly don’t know what to do—about the column or my career in general. If there is a way to make money online, I haven’t been able to figure it out—nor has anyone I know.